Real-time emotional heatmapping

Lead by a team of neuroscientists and psychologists.

Introducing Neuro Lab

Neuro XR is developing a neuroscience-based heat map platform that helps developers in the immersive and creative industry space better understand their users and form more sustainable relationships through real-time, accurate and visual feedback analytics.

The Neuro XR platform utilises machine learning and biometric data to showcase where, when and why an emotional change happen in real-time.

Neuro XR’s current technology can capture and categorise emotional states from raw bio-sensing data. This data is integrated into virtual environments and media, and it visualises these emotional responses in real-time through the patented ‘Emotional Heat-maps’.

recent highlights



To real-time emotional heat mapping



Facilitated commercials pilots



Successful InnovateUK grant award


Pre-Seed Closed

Funding secured

meet the team

Matt | CTO

Keele Psychology Alumnus Leads Technology development and Intellectual Property

Elena | CEO

Keele Neuroscience Alumna Leads Neuroscience Technology and Commercial Development

Chaitanya | CPO

Strategy Manager at Impala. University of Cambridge MBA Alumnus Leads Platform Development and Product Strategy

the future

The next development stage is the AI based prediction model. By recognising the features of visual and interactive media, Neuro XR are introducing AI into our existing technology to accurately predict emotional responses without the need for hardware. This is possible through our current technology, our unique database of emotional data, and our to-be-patented AI models.

find out more

Want to find out more? Or are you interested in getting your company involved with CFT? Just get in touch.